Recommendation Essay Example | Topics and Well Written Essays - 250 words - 1

Recommendation - Essay Example Segmentation helps in the development of a sound, competitive advantage. Therefore, a better market positioning strategy can be developed through proper market segmentation. Market positioning involves building of a long-term impact on the minds of the consumers through differentiation of its commodities from rest. Market positioning utilizes physical attributes and promotion to build a clear distinction of a company’s product from the rest (Wang 38, 2009). Stirling Hotel ought to concentrate on the strengths and opportunities instead of concentrating on drawbacks and threats that may bring the business down. Therefore, the hotel’s weaknesses and threats become paramount in the establishments. The hotel is better achieved by looking at the threats and flaws than utilizing the strengths and opportunities. Converting threats and opportunities into strong points can serve as the competitive advantage of the hotel since several hotels can also be established on the same strengths and opportunities. The hotel managements ought to create outstanding features or characteristics that are more attractive than from other hotels. Therefore, the management will be required to employ innovativeness in the generation of marketing strategies and competitive advantage. The management should also develop suitable promotion strategies through utilization of the promotional mixes or