How to use social media to promote the business Essay

How to use social media to promote the business - Essay Example To gain important information about how social media will be applied to the marketing strategy of Tazaki Sushi restaurant, I included a question in the feedback catalogue about how the customers found out about the organization. An analysis of how competitors were using social media was also conducted based on their presence in existing social media platforms. Organizations that have successfully used social media to attract customers to their services have includes aspects such as creating fan page on Facebook, Twitting different aspects of their operations to customers, developing blogs and creating alert Google systems that give feedback on activities related the organization in different online avenues. Consequently, Tazaki Sushi restaurant should Tazaki Sushi restaurant adopt these measures to be able to improve its awareness which will translate into more customers especially since the restaurant has a reputation of offering high quality services. It is recommended that Tazaki Sushi restaurant should have regular update of its website as an important source of information for more current services offered by the organization. Increased presence in social media should also be accompanied by promotions and incentives to increase the level of activities carried out in these avenues. Tazaki Sushi is a Japanese restaurant located in Sunset area in San Francisco. The restaurant has good reputation by providing high quality service and reasonable price to its customers. Normally, repeat customers were a major source of business for the restaurant. However, the restaurant has not gained much recognition, not many people know about the restaurant except the repeat customers. Given the increased competition in the area of authentic traditional cuisine (Ebster and Guist 42), Tazaki Sushi should develop a practical solution to the