A Look Inside a Woman’s World Essay -- Analysis, Kilbourne, Morgan

Humans are undeniably trained and wired to judge others based on race, gender, and appearance. Unfortunately, women are stuck in all categories of judgments. Jean Kilbourne, an award-winning producer on documentaries about images of women in ads, explains that when media and advertisements exploit femininity for personal gain, women are at risk for much harm because it promotes objectification, which eventually will led to violence. An African American feminist, Joan Morgan, expresses her further disturbance about the constant sexism in rap lyrics that endorses violence and anger towards women. â€Å"’Two Ways a Woman Can Get Hurt’: Advertising and Violence,† by Jean Kilbourne and â€Å"From Fly-Girls to Bitches and Hos,† by Joan Morgan reveals compelling arguments about the ways society often portrays females as an inferior gender to males. Our society today still fearfully unable to view pass the femininity of a women causing females to endures the suffering from forceful gender roles to excessive expectations by the infliction of our society, families, and media. Females are continuously objectifies by media in advertisement to be used as a tool for inappropriate sexual fantasy, which lead to violence towards women. Advertisements frequently utilize sex to show acts of power and hostility toward females of all ages (594). For the infamous Super Bowl Sunday commercials, companies like Pepsi Max and Snickers devalue females in their ads to appeal to consumers. For Pepsi Max commercial, the scene took place at a nice restaurant where a man and a beautiful woman is having a romantic date, while the woman in the commercial was wondering if her date was the one for her, all he could think about was his desire to sleep with her until ... ...n? Our society does not seem to notice their offense towards women, which will still continues due to the carelessness people tend brush off their shoulder when facing the effects of cruel expectations for women. From gender roles and expectations, females have suffers tremendously throughout all ages. There are numerous hardships and disadvantages females have to deal with in everyday life. Vicious judgments, discrimination, and objectification towards women demonstrate that our society has created a difficult world for women to live in. It is time for changes, a brake for all women to live life freely without worrying and suffering. The public views must acknowledge the struggles female endured and take the opportunity to look inside a woman’s world in order to prevent the torturing of all women from media, advertisements, families, and society’s judgments.